Your Why. Your Purpose.
Before You Choose A Property, Understand Your Why — And Your Purpose
Your Why is the reason you’re investing.
Your Purpose is what the investment needs to achieve to get you there.
Your answer matters. Whether you’re looking for greater financial security, an income stream in retirement, more choice and flexibility, a better future for your family, or simply greater control over your financial future, your reasons for investing should help shape the strategy you build.
At properT network, we believe Strategy First. Property Second.
Before we discuss property, we want to understand where you are today, where you want to be, and what you’re ultimately trying to achieve.
What Are You Really Investing For?
Look Past The Listing
It’s not necessarily the suburb.
Not that house.
Not the rent.
Not the agent’s projected growth rate.
None of those things tell us why you’re investing in the first place. Anybody can buy a property. Few investors know how to actually invest — understanding the numbers that drive and underpin the investment is what separates the two. Your investment strategy should be built around your objectives, circumstances, timeframe and priorities. That’s why we start by understanding Your Why.
Free Investor Resource
Discover Your Own Why
We’ve created a simple Your Own Why worksheet to help you think about what really matters to you and your family. It includes a range of reasons people invest — from financial independence, retirement and security to lifestyle, family, freedom, travel, legacy and personal achievement.
Simply tick the reasons that resonate with you. Those choices can become a starting point for thinking about the strategy you want your investment portfolio to support. Your Why should come before your property search.
General information only. The worksheet is a reflection tool and does not constitute personal financial, legal, tax or lending advice. Please seek independent professional advice specific to your circumstances before making any investment decision.
Your Why, Your Purpose, Your Budget, Then Property
From Your Why To Your Strategy
Once we understand what you’re investing for, we can build a strategy around what matters most to you — before we ever look at a property.
What Do You Want Your Future To Look Like?
More freedom? A comfortable retirement? Greater financial security? More choices for yourself and your family? Your investment strategy should have a destination — including, for some investors, through their SMSF. This is your Why.
What Should This Investment Achieve?
Your Purpose is the job your investment needs to do to get you to your Why — cash flow, long-term growth, or a combination of both. It’s the link between your reasons for investing and the strategy we build around them.
What Can You Comfortably Invest?
Understanding where you are today is the first step. Your circumstances, financial position, existing investments, experience and timeframe all help set a realistic Budget — the foundation everything else is built on.
What Don’t You Know You Don’t Know?
Once your Why, Purpose and Budget are clear, we bring data-backed research into the type of dwelling and location that fit your strategy — sharing everything we find with you. That’s what lets you make a fully informed investment decision, whether that decision is a no or a yes. See our approach on why our clients love properT network.
“Knowing that you don’t know is more useful than being brilliant.”
— Charlie Munger
Only Once Your Why, Purpose And Budget Are Clear
From Strategy To Property
Once your Why, Purpose and Budget are clear, we can start looking at the property itself — the type of dwelling, in the location, that fits. That’s when we consider factors such as:
- Property type
- Location
- Rental demand
- Supply and demand
- Market fundamentals
- Infrastructure
- Comparable sales
- Investment objectives
Explore the property types we consider on Investment Properties For Sale, and the ownership structures and strategy questions on Investment Property Options.
The property should fit the strategy. The strategy shouldn’t be changed simply to fit the property.
Our Approach
Your Why. Your Purpose. Your Property.
Your Why
What are you investing for?
Your Purpose
What does this investment need to achieve to get you there?
Your Budget
What can you comfortably invest?
Your Property
What type of dwelling, in what location, fits — backed by data?
Your Decision
You have the information. Whether that’s a no or a yes, the decision is yours.
Why This Matters
There Is No Single Investor
The property that looks attractive on paper isn’t necessarily the property that is right for you. A high rental yield may be important to one investor. Capital growth may be a priority for another. Someone else may be focused on retirement income, diversification, family security or building a portfolio over time.
There is no single answer because there is no single investor. That’s why we start with the person — before the property.
Strategy First. Property Second.
At properT network, our role is to understand your objectives, bring together relevant research and market information, and help you consider investment opportunities that may fit your strategy. We provide the information and guidance. You make the decision.
Ready To Understand Your Own Why?
Your Why Comes Before Your Property Search
Download the free worksheet, or if you’re ready to discuss your circumstances, start a conversation with us directly.
Related reading
Your own why · How to identify investment-grade property · Power of leverage
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Part Of The properT network Family
Investment Property Melbourne is one specialist site within the properT network group — the same independent advisory approach, applied across states and property types.